What is the future of creativity and technology?
I explore it in what the world is making, what history and culture hold, and the future taking shape between them. The thread runs through what I’m collecting, my monthly dispatch, and my presentations.
Passages, images and fragments, saved as I read and look.
Last updated 10 hours ago.
Godin, Seth (2008-10-15). Tribes: We Need You to Lead Us (p. 3). Penguin Group. Kindle Edition
it’s been really nice to think about life in larger chunks - no longer day by day cycles, or month by month ones, or semesters - to think about patterns and seasons and the year cycle has been, calming.
the way people do more play more laugh more as the days get longer, the ways that your body and hunger will be and look like as it is tired in the winter, and how it will change in the summer naturally. it all cycles
Nothing of that kind here yet.
One idea, the last Sunday of every month. 19 editions since December 2024. The latest is readable here, the rest only in subscribers’ inboxes.
The word hallmark comes from an actual hall, Goldsmiths’ Hall in London, where since 1300 silver has been tested against the sterling standard and struck with the hall’s mark, so you could trust it without knowing the maker. A word that once signified quality now names the opposite: the hallmarks and giveaways of AI. Work where the tool led and the person barely shaped it.
Read by leaders in brand, design and technology, from agency founders and global tech companies to voices across art and culture. From the replies:
There is an energy to them — gentle, considerate, deeply thoughtful — and they present a way of looking at the world that is both curious and inspiring.
I don’t take the time to read many newsletters, but I always enjoy yours. Very well written and thought provoking.
What a fantastic newsletter. A pleasure to read and so many useful lessons in there.
Your note really resonated with me as I try in my own area to still utilise human skill and experience to extract the most out of a project.
Love your emails
Thanks for the brain food as ever :)
This might be my favorite newsletter yet!
A dispatch on craft, creativity and technology. A Sunday-morning read, once a month. No spam, unsubscribe anytime.
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Tudinh Duong is a creative technologist and a Founding Partner & CEO of Made by ON↗, a Creative Technology partner that defines the platforms, tools, and experiences that give ambitious organisations a competitive edge. He founded the agency on the belief that design and technology are not separate disciplines.
That conviction continues to shape the agency, where strategists who understand code, developers who love design, and designers who think in systems create experiences that drive brand equity and growth.
His background bridges both fields. He holds a First Class Honours BA in Graphic & Media Design from London College of Communication, University of the Arts London, and a Distinction MSc in Human-Computer Interaction from University College London, where he was recognised on the Dean’s List as part of the top 5% of the faculty. Doctoral research conducted in partnership with Great Ormond Street Hospital and UCL resulted in co-authored published papers on novel technologies.
He is also a former Chair of the St Bride Foundation, established in 1891 with one of the world’s most significant archives of print, publishing, and graphic design.
Featured in Design Week and The Guardian, and a regular speaker and panellist across the design and technology industries, Tudinh writes a monthly dispatch exploring craft, creativity, and technology.
Through Made by ON, a selection of clients and collaborators:
Giving presentations is one of my favourite parts of the work: sharing what I’ve learnt and love, everywhere from world-leading creative agencies like Wolff Olins, DesignStudio and Saffron to companies, universities, festivals and panels. Recent themes: AI as an amplifier for human intelligence, brand trust in generative work, and an unlikely path into creative technology.
Below is a flavour, not the full list. If you’d like me to give a presentation or join a panel, get in touch ↓
The festival’s theme was change; this was about what doesn’t. From woodblocks to satellites to AI, the tools for mapping a mountain change beyond recognition — Mount Fuji doesn’t, nor does what we want from it. And a map is never only a record: like Stevenson’s map of Treasure Island, it can summon what comes next. The making lasts.
The boundaries we’re handed — between disciplines and identities, the expected and the possible — and what happens when we learn them, then unlearn them through play. Part personal journey, part argument that the best work lives between opposites: magic and logic, past and future, tradition and innovation. Boundaries aren’t walls, they’re doorways.
Creative collaboration, read through ikebana — the Japanese art of flower arrangement. Five principles for the living, imperfect reality of working together: harmony between elements, asymmetry over equal roles, the emptiness that leaves room for serendipity, transience, and the beauty of imperfection.
